Purplebricks has released a relaunch campaign that pledges to remove all the Bull that frustrates consumers when selling their home.
The online estate agency says that a lack of transparency and high estate agency fees are part of the bull-shaped nonsense consumers have to deal with when they sell their homes
Created by Brothers & Sisters, the relaunch campaign celebrates Purplebricks’ new and unique Bull-Busting offer: to sell your property for free.
Breaking on TV on Boxing Day, Goodbye Bull and Hello Purplebricks is the first piece of work from Brothers and Sisters, who won the account last month. The media is being handled by MSix & Partners, who are also new to the business.
The campaign, which includes Radio, OOH and digital, features a bad Bull as the personification of all other ways of selling your property, turning up and getting in the way of the consumer’s best interests.
The work marks the relaunch of Purplebricks, which was acquired by Strike in May 2023.
Phil Lloyd, CMO at Purplebricks, said, “When it comes to selling your home the industry really has expected people to put up with too much bull for too long. This campaign dramatises with a smile that we are serious about shooing that bull out of peoples selling experience once and for all and giving them a more rewarding and much better value experience. PB is back.”
Andy Fowler, ECD of Brothers & Sisters, added: “Memorable advertising tends to have tension in it and something to kick against. Respect to the team at Purplebricks for having the bravery to stand up against all the bull in the estate agent world and actually offering a radical solution.”
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