OnTheMarket has signed up one of the larger UK agencies, the Leaders Romans Group (LRG), for the very first time.
LRG will list all its residential sales and rental properties on OnTheMarket, which was acquired by CoStar Group last month, along with Rightmove, but has decided to drop Zoopla, as part of a two-portal strategy.
LRG’s network of sales, lettings and professional services businesses encompass over 245 branches across many well-known agency brands located throughout the country.
The agreement includes heritage brands Leaders and Romans, alongside Scottfraser, Moginie James, Gibbs Gillespie, Portico, Hose Rhodes Dickson, Acorn, Langford Russell, John Payne and SOWN, who will all advertise their sales and letting properties with OnTheMarket.
In addition, as LRG continues to grow and acquire additional brands, any agencies that become part of the group during the listing agreement will also advertise with OnTheMarket.
LRG is the first major agency to advertise with OnTheMarket since its recent acquisition by CoStar Group, and comes just a month after Jason Tebb, president of OnTheMarket, promised a new dawn following the acquisition of the formerly-agent-owned property portal by the American data and tech firm.
Tebb commented: “It’s an incredibly exciting time for our agents, with the acquisition by CoStar Group set to accelerate our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.”
Michael Cook, CEO of LRG, added: “We are looking forward to a successful new partnership with OnTheMarket, having been impressed with the continued innovation and development of their platform. We are excited by the opportunities their recent acquisition by CoStar will bring, with industry leading expertise and significant financial backing, we hope to see the OnTheMarket
brand flourish over the next couple of years.”
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